{"id":7380,"date":"2012-08-29T13:08:16","date_gmt":"2012-08-29T11:08:16","guid":{"rendered":"http:\/\/subaru.preproduccion.com\/blog\/?p=7380"},"modified":"2016-10-17T15:07:27","modified_gmt":"2016-10-17T13:07:27","slug":"el-subaru-brz-y-el-experimento-de-la-venta-por-internet","status":"publish","type":"post","link":"https:\/\/www.subaru.es\/blog\/nuestra-marca\/el-subaru-brz-y-el-experimento-de-la-venta-por-internet\/","title":{"rendered":"El Subaru BRZ y el experimento de la venta por Internet"},"content":{"rendered":"<p><img decoding=\"async\" data-src=\"https:\/\/www.subaru.es\/blog\/wp-content\/uploads\/2012\/04\/subaru-brz1.jpg\" alt=\"Subaru BRZ\" class=\"aligncenter size-full lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/398;\" \/><br \/>\n<strong>En Australia se puso a la venta online el nuevo Subaru BRZ<\/strong>. Eso quiere decir que los compradores podr\u00edan reservar el esperado deportivo a trav\u00e9s de una p\u00e1gina web y no por tel\u00e9fono o de otra manera, as\u00ed que la \u00fanica salida era hacerlo a trav\u00e9s del bot\u00f3n \u00abCompra ahora\u00bb situado en la p\u00e1gina en cuesti\u00f3n.<\/p>\n<p>El experimento fue un tremendo \u00e9xito: <strong>\u00a1en 3 horas se hab\u00edan agotado todos los Subaru BRZ!<\/strong> Como si habl\u00e1semos de golosinas, los clientes no esperaron ni un segundo para comprar el BRZ: <strong>la p\u00e1gina web de Subaru en Australia se colapsaba<\/strong> por el aumento de tr\u00e1fico; algunos clientes ten\u00edan que esperar pacientemente a poder cerrar la operaci\u00f3n, y a las 4 de la tarde ya no era posible comprar. Tres horas escasas, desde las 12:45 que estuvo en el aire la p\u00e1gina, hasta las 15:47 que se realiz\u00f3 la \u00faltima compra. El caso es que hasta dentro de un a\u00f1o <strong>no habr\u00e1 m\u00e1s Subaru BRZ a la venta<\/strong>.<br \/>\n<!--more--><\/p>\n<div align=\"center\"><iframe data-src=\"http:\/\/news.drive.com.au\/action\/externalEmbeddedPlayer?id=d-220zj\" width=\"420\" height=\"236\" scrolling=\"no\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe><\/div>\n<p>Toda la producci\u00f3n para un a\u00f1o, vendida en apenas tres horas. Este experimento, un \u00e9xito total vistos los n\u00fameros, <a href=\"http:\/\/autoweb.goauto.com.au\/mellor\/mellor.nsf\/story2\/28F24E967694EC09CA257A3D001B3B6A\">no se reproducir\u00e1 para otros modelos<\/a>, al menos eso es lo que piensa el director de Subaru Australia, Nick Senior. <strong>Se trataba de una experiencia,<\/strong> de un test para ver la capacidad de reacci\u00f3n de compradores y vendedores, y para ver si el modelo de compra online valdr\u00eda tambi\u00e9n para coches. \u00bfPor qu\u00e9 no? al fin y al cabo, todas las unidades a la venta en 2012 han \u00abvolado\u00bb.<\/p>\n<p><strong>La raz\u00f3n de poner a la venta onlin<\/strong>e el modelo en Australia es sencilla: de los 201 Subaru BRZ que les quedaban para 2012, aproximadamente 50 fueron destinados para ser coches-demo en los concesionarios, as\u00ed que descontando las 2 unidades utilizadas para crash test, <strong>quedaban unos 150 para los clientes<\/strong>. De ah\u00ed el experimento, que por otro lado debe haber sentado precedentes. No se si alguna vez se habr\u00e1n vendido tantos coches en tan poco tiempo, \u00a1y a trav\u00e9s de la web!<\/p>\n<p>V\u00eda | <a href=\"http:\/\/news.drive.com.au\/drive\/motor-news\/subaru-brz-sells-out-in-three-hours-20120716-22613.html\">Drive<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>En Australia se puso a la venta online el nuevo Subaru BRZ. Eso quiere decir que los compradores podr\u00edan reservar el esperado deportivo a trav\u00e9s de una p\u00e1gina web y no por tel\u00e9fono o de otra manera, as\u00ed que la \u00fanica salida era hacerlo a trav\u00e9s del bot\u00f3n \u00abCompra ahora\u00bb situado en la p\u00e1gina en [&hellip;]<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_eb_attr":"","inline_featured_image":false,"footnotes":""},"categories":[4401],"tags":[4021,3597,4020],"class_list":["post-7380","post","type-post","status-publish","format-standard","hentry","category-nuestra-marca","tag-subaru-australia","tag-subaru-brz","tag-venta-online"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>El Subaru BRZ y el experimento de la venta por Internet - Universo Subaru<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.subaru.es\/blog\/nuestra-marca\/el-subaru-brz-y-el-experimento-de-la-venta-por-internet\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El Subaru BRZ y el experimento de la venta por Internet - Universo Subaru\" \/>\n<meta property=\"og:description\" content=\"En Australia se puso a la venta online el nuevo Subaru BRZ. 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