{"id":4820,"date":"2011-07-15T13:34:56","date_gmt":"2011-07-15T11:34:56","guid":{"rendered":"http:\/\/subaru.preproduccion.com\/blog\/?p=4820"},"modified":"2016-10-17T15:11:06","modified_gmt":"2016-10-17T13:11:06","slug":"una-dulce-campana-de-subaru","status":"publish","type":"post","link":"https:\/\/www.subaru.es\/blog\/nuestra-marca\/una-dulce-campana-de-subaru\/","title":{"rendered":"Una (dulce) campa\u00f1a de Subaru"},"content":{"rendered":"<p><object classid=\"clsid:d27cdb6e-ae6d-11cf-96b8-444553540000\" width=\"640\" height=\"390\" codebase=\"http:\/\/download.macromedia.com\/pub\/shockwave\/cabs\/flash\/swflash.cab#version=6,0,40,0\"><param name=\"allowFullScreen\" value=\"true\" \/><param name=\"allowscriptaccess\" value=\"always\" \/><param name=\"src\" value=\"http:\/\/www.youtube.com\/v\/D6BwBpIt8BQ?fs=1&amp;hl=es_ES\" \/><param name=\"allowfullscreen\" value=\"true\" \/><embed type=\"application\/x-shockwave-flash\" width=\"640\" height=\"390\" src=\"http:\/\/www.youtube.com\/v\/D6BwBpIt8BQ?fs=1&amp;hl=es_ES\" allowscriptaccess=\"always\" allowfullscreen=\"true\"><\/embed><\/object><\/p>\n<p>\u00bfHay algo m\u00e1s emocionante y esperanzador que estar esperando un beb\u00e9? En Subaru America saben que posiblemente no (o muy pocas cosas), y han realizado <strong>el bonito anuncio \u00abSweet Tomorrow\u00bb<\/strong> (\u00abDulce ma\u00f1ana\u00bb) que encabeza este post centr\u00e1ndose en una pareja joven bastante embarazada.<\/p>\n<p>La idea est\u00e1 clara: la pareja realiza los \u00faltimos preparativos para la llegada del beb\u00e9 (con un entra\u00f1able padre primerizo buscando el cochecito y aprendiendo a hacer comidas), unos preparativos en los que est\u00e1 siempre presente en segundo plano un <strong>Subaru, el coche escogido por los futuros pap\u00e1s<\/strong> por<a href=\"https:\/\/www.subaru.es\/blog\/subaru\/subaru-legacy-consigue-las-cinco-estrellas-de-euroncap\/\" target=\"_blank\"> la seguridad que transmite<\/a>.<\/p>\n<p>Otra de las caracter\u00edsticas del anuncio es que, aunque el tema es universal y sin duda llegar\u00e1 a cualquier mercado, est\u00e1 dirigido al sector chino-americano. Y no solo por la pareja protagonista, de origen asi\u00e1tico, sino porque la campa\u00f1a tien<strong>e versiones en mandar\u00edn y canton\u00e9s<\/strong> adem\u00e1s de ingl\u00e9s.<\/p>\n<p>Aunque, como ya dec\u00edamos, el mensaje es universal. As\u00ed lo explic\u00f3 Alan Betke, director de comunicaci\u00f3n de marketing de Subaru America, que asegur\u00f3 que \u00abrealizar la elecci\u00f3n adecuada de un veh\u00edculo es una gran decisi\u00f3n para las familias que est\u00e1n creciendo\u00bb. Adem\u00e1s, destac\u00f3 que \u00abes importante que las familias escojan <strong>un veh\u00edculo que les ofrezca seguridad y <a href=\"http:\/\/blog.motor21.com\/motor-consumo\/subaru-forester-versatilidad-y-diseno-para-la-montana-57788\" target=\"_blank\">versatilidad<\/a><\/strong>\u00ab, por lo que con el anuncio quer\u00edan transmitir eso \u00abde forma \u00fanica y emocionante\u00bb.<\/p>\n<p>\u00bfLo han logrado? Nosotros no tenemos ninguna duda: por supuesto.<\/p>\n<p>V\u00eda | <a href=\"http:\/\/automotivediscovery.com\/%E2%80%9Csweet-tomorrow%E2%80%9D-is-focus-of-new-subaru-ad-campaign\/928555\/\" target=\"_blank\">Automotive Discovery<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00bfHay algo m\u00e1s emocionante y esperanzador que estar esperando un beb\u00e9? En Subaru America saben que posiblemente no (o muy pocas cosas), y han realizado el bonito anuncio \u00abSweet Tomorrow\u00bb (\u00abDulce ma\u00f1ana\u00bb) que encabeza este post centr\u00e1ndose en una pareja joven bastante embarazada. La idea est\u00e1 clara: la pareja realiza los \u00faltimos preparativos para la [&hellip;]<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_eb_attr":"","inline_featured_image":false,"footnotes":""},"categories":[4401],"tags":[2966,711,164,3267,3469],"class_list":["post-4820","post","type-post","status-publish","format-standard","hentry","category-nuestra-marca","tag-campana","tag-publicidad","tag-seguridad","tag-subaru-america","tag-sweet-tomorrow"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Una (dulce) campa\u00f1a de Subaru - Universo Subaru<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.subaru.es\/blog\/nuestra-marca\/una-dulce-campana-de-subaru\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Una (dulce) campa\u00f1a de Subaru - Universo Subaru\" \/>\n<meta property=\"og:description\" content=\"\u00bfHay algo m\u00e1s emocionante y esperanzador que estar esperando un beb\u00e9? 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