{"id":4791,"date":"2011-06-22T16:22:30","date_gmt":"2011-06-22T14:22:30","guid":{"rendered":"http:\/\/subaru.preproduccion.com\/blog\/?p=4791"},"modified":"2016-10-17T15:11:06","modified_gmt":"2016-10-17T13:11:06","slug":"subaru-gana-un-webby-award-por-su-campana-mediocrity","status":"publish","type":"post","link":"https:\/\/www.subaru.es\/blog\/nuestra-marca\/subaru-gana-un-webby-award-por-su-campana-mediocrity\/","title":{"rendered":"Subaru gana un Webby Award por su campa\u00f1a Mediocrity"},"content":{"rendered":"<p><center><a href=\"https:\/\/www.subaru.es\/blog\/wp-content\/uploads\/2011\/05\/mediocrity.jpg\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-4792 lazyload\" title=\"Mediocrity\" data-src=\"https:\/\/www.subaru.es\/blog\/wp-content\/uploads\/2011\/05\/mediocrity.jpg\" alt=\"Mediocrity\" width=\"500\" height=\"300\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 500px; --smush-placeholder-aspect-ratio: 500\/300;\" \/><\/a><\/center><\/p>\n<p>\u00bfHas visto? Subaru no solo gana premios por sus coches (que s\u00ed, es lo m\u00e1s importante), sino que sus campa\u00f1as de marketing tambi\u00e9n levantan pasiones. El \u00faltimo reconocimiento ha sido el de la <strong>campa\u00f1a Mediocrity 2011, que se ha llevado un Webby Award<\/strong> (el premio m\u00e1s importante del mundo web) y un Gold IAAA Award.<\/p>\n<p>\u00bfEn qu\u00e9 consist\u00eda la campa\u00f1a? Con mucho sentido del humor, desde Subaru America se inventaron <strong>el Mediocrity, un coche, como su propio nombre indica, mediocre<\/strong>: beige y totalmente convencional, un coche que no destaca por nada y se contrasta con toda la intensidad y excepcionalidad del <a href=\"https:\/\/www.subaru.es\/blog\/subaru\/subaru-legacy-consigue-las-cinco-estrellas-de-euroncap\/\" target=\"_blank\">Subaru Legacy<\/a>.<\/p>\n<p><!--more-->La campa\u00f1a estaba centrada en el mundo digital (de ah\u00ed lo del <a href=\"http:\/\/tecnologia21.com\/webby-awards-anuncia-lista-ganadores\" target=\"_blank\">Webby<\/a>), con una <a href=\"http:\/\/www.subaru.com\/content\/static\/fightmediocrity\/index.html\" target=\"_blank\">web interactiva<\/a>, p\u00e1ginas con los detalles del Mediocrity, banners y hasta una lista de lugares (ficticios) en los que comprarlo. Por supuesto, tambi\u00e9n exist\u00eda (existe!) una <strong><a href=\"http:\/\/www.facebook.com\/pages\/2011-Mediocrity\/147617815280255\" target=\"_blank\">p\u00e1gina de fans<\/a> en Facebook, un <a href=\"http:\/\/www.youtube.com\/user\/2011Mediocrity\" target=\"_blank\">canal de YouTube<\/a><\/strong>, una <a href=\"http:\/\/twitter.com\/#!\/2011mediocrity\" target=\"_blank\">cuenta en Twitter<\/a> y otra en <a href=\"http:\/\/www.flickr.com\/photos\/2011mediocrity\/\" target=\"_blank\">Flickr<\/a>\u2026<\/p>\n<p>La idea en la que est\u00e1 basada la campa\u00f1a es la de re\u00edrse un poco de la <strong>nueva tendencia que hay de ir hacia coches ins\u00edpidos<\/strong> que no destacan por nada. \u00abLos consumidores no deber\u00edan tener que conformarse con un veh\u00edculo que simplemente es adecuado\u00bb, asegur\u00f3 Alan Bethke, director de marketing de Subaru America. As\u00ed, la campa\u00f1a se r\u00ede un poco de esta tendencia y ofrece \u00abuna alternativa mejor\u00bb, el<strong> 2011 Subaru Legacy.<\/strong><\/p>\n<p>Si todav\u00eda no conoces el 2011 Mediocrity, ya sabes, todo est\u00e1 todav\u00eda <a href=\"http:\/\/www.subaru.com\/content\/static\/fightmediocrity\/index.html\" target=\"_blank\">subido a la web<\/a>. A nosotros no hace falta que nadie nos convenza de que un Subaru es mejor, claro, pero <strong>la campa\u00f1a es muy divertida<\/strong>. \u00a1\u00c9chale un vistazo!<\/p>\n<p>V\u00eda | <a href=\"http:\/\/www.kmeg.com\/story\/14667611\/subaru-of-america-wins-top-automotive-webby-award-and-gold-iaaa-award-for-mediocrity-campaign\" target=\"_blank\">KMEG<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00bfHas visto? Subaru no solo gana premios por sus coches (que s\u00ed, es lo m\u00e1s importante), sino que sus campa\u00f1as de marketing tambi\u00e9n levantan pasiones. El \u00faltimo reconocimiento ha sido el de la campa\u00f1a Mediocrity 2011, que se ha llevado un Webby Award (el premio m\u00e1s importante del mundo web) y un Gold IAAA Award. [&hellip;]<\/p>\n","protected":false},"author":21,"featured_media":4792,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_eb_attr":"","inline_featured_image":false,"footnotes":""},"categories":[4401],"tags":[3465,2012,698,998,3466],"class_list":["post-4791","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nuestra-marca","tag-2011-mediocrity","tag-marketing","tag-premio","tag-subaru-legacy","tag-webby-award"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Subaru gana un Webby Award por su campa\u00f1a Mediocrity - Universo Subaru<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.subaru.es\/blog\/nuestra-marca\/subaru-gana-un-webby-award-por-su-campana-mediocrity\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Subaru gana un Webby Award por su campa\u00f1a Mediocrity - Universo Subaru\" \/>\n<meta property=\"og:description\" content=\"\u00bfHas visto? 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