{"id":20105,"date":"2018-11-14T18:56:12","date_gmt":"2018-11-14T16:56:12","guid":{"rendered":"https:\/\/www.subaru.es\/blog\/?p=20105"},"modified":"2018-11-14T18:58:27","modified_gmt":"2018-11-14T16:58:27","slug":"subaru-best-global-brands-2018","status":"publish","type":"post","link":"https:\/\/www.subaru.es\/blog\/nuestra-marca\/subaru-best-global-brands-2018\/","title":{"rendered":"Subaru entre las 100 marcas m\u00e1s prestigiosas seg\u00fan el ranking \u00abBest Global Brands 2018\u00bb"},"content":{"rendered":"

Como cada a\u00f1o la prestigiosa consultora Interbrand<\/a>, hace p\u00fablica una lista de las marcas que generan un mayor valor, y en Subaru<\/a> estamos de enhorabuena. \u00a1Por primera vez nos colamos en el ranking Best Global Brands 2018<\/a>!<\/strong><\/p>\n

Se trata de una muy buena noticia, ya que posiciona a Subaru<\/a> como una de las marcas m\u00e1s valiosas<\/strong>, no solo en el sector de la automoci\u00f3n sino a nivel global. Este logro es posible gracias a la confianza que depositan en nosotros nuestros clientes y Subaristas<\/a>.<\/p>\n

En esta ocasi\u00f3n, el top 3 de esta lista lo ocupan Apple, en el primer puesto, seguido de Google, y en tercera posici\u00f3n la compa\u00f1\u00eda estadounidense Amazon, coloc\u00e1ndose por primera vez en este selecto club cuyos valores de marca destacan por encima del resto.<\/p>\n

\"\"<\/p>\n

Nuevas entradas en la lista<\/strong><\/p>\n

En esta ocasi\u00f3n, se producen muy pocas entradas<\/strong>. De entre las 100 marcas con mayor prestigio solamente cuatro son las que se inscorporan, como Chanel, Spotify, Hennessy, Nintendo y\u2026 \u00a1Subaru<\/a>!<\/p>\n

Algunas de las marcas que han entrado este a\u00f1o, no son nuevas en aparecer en este informe, ya que tras alg\u00fan tiempo ausentes han vuelto demostrando que con mucho esfuerzo y dedicaci\u00f3n<\/strong>, es posible recuperar la confianza y volver a generar valor. Sin embargo, las que s\u00ed aparecen por primera vez y esperamos para quedarse, son Spotify (#92) y Subaru (#100).<\/p>\n

\"\"<\/p>\n

\u201cUna d\u00e9cada despu\u00e9s del estallido de la crisis financiera mundial, las marcas que crecen m\u00e1s r\u00e1pido son aquellas que entienden intuitivamente a sus clientes y emprenden movimientos valientes y emblem\u00e1ticos<\/strong><\/a> de una forma atractiva e innovadora\u201d, se\u00f1al\u00f3 el CEO Global de Interbrand, Charles Trevail.<\/p>\n

En Subaru trabajamos en adaptar las nuevas tecnolog\u00edas<\/a><\/strong>, al mismo tiempo que apostamos por la seguridad<\/a><\/strong>, haciendo que nuestra marca crezca con la confianza de nuestros Subaristas. Cada d\u00eda ponemos toda nuestra energ\u00eda en seguir reforzando nuestros valores<\/strong>. Cada paso es pensado para que la conducci\u00f3n sea una experiencia emocionante. Al igual que nosotros, por muy en curva y cuesta arriba que parezca la carretera, un Subarista siempre sabr\u00e1 c\u00f3mo manejar el volante.<\/p>\n

\"\"<\/p>\n

Entre las 100 marcas, solo 16 est\u00e1n dedicadas a la automoci\u00f3n. <\/strong><\/p>\n

Siempre que se realiza un estudio y se elabora un ranking, todo el mundo estar\u00eda encantado de aparecer en \u00e9l, sobre todo si hablan bien de uno mismo. Sin embargo, para Interbrand solo las marcas que apuestan por la innovaci\u00f3n<\/a><\/strong>, y generan confianza<\/strong> son las elegidas. Adem\u00e1s de aparecer por primera vez en este informe, y ser una de las dos \u00fanicas marcas \u201cnuevas\u201d que se incorporan, Subaru<\/a> consigue un hito posicion\u00e1ndose entre las 16 marcas<\/strong> m\u00e1s prestigiosas que dedican su actividad al sector de la automoci\u00f3n<\/strong>.<\/p>\n

\u00a1Los Subaristas<\/a> estamos convencidos que volveremos a estar en el ranking el a\u00f1o que viene!<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Como cada a\u00f1o la prestigiosa consultora Interbrand, hace p\u00fablica una lista de las marcas que generan un mayor valor, y en Subaru estamos de enhorabuena. \u00a1Por primera vez nos colamos en el ranking Best Global Brands 2018! Se trata de una muy buena noticia, ya que posiciona a Subaru como una de las marcas m\u00e1s […]<\/p>\n","protected":false},"author":21,"featured_media":20107,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_eb_attr":"","inline_featured_image":false,"footnotes":""},"categories":[4401],"tags":[4405,4831,4832,4834,139,4830,4833,28,4835,4575,4349,2552,4777,64,4521,4730,4219,4836],"class_list":["post-20105","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nuestra-marca","tag-all-around-safety","tag-best-global-brands","tag-best-global-brands-2018","tag-brand","tag-innovacion","tag-interbrand","tag-mejores-marcas","tag-ranking","tag-sector-automocion","tag-seguridad-subaru","tag-subarista","tag-subaristas","tag-subaru-all-around-safety","tag-subaru-espana","tag-subaru-seguridad","tag-subaru-spain","tag-tecnologia-subaru","tag-valor-de-marca"],"acf":[],"yoast_head":"\nSubaru entre las 100 marcas m\u00e1s prestigiosas seg\u00fan el ranking "Best Global Brands 2018" - Universo Subaru<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.subaru.es\/blog\/nuestra-marca\/subaru-best-global-brands-2018\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Subaru entre las 100 marcas m\u00e1s prestigiosas seg\u00fan el ranking "Best Global Brands 2018" - Universo Subaru\" \/>\n<meta property=\"og:description\" content=\"Como cada a\u00f1o la prestigiosa consultora Interbrand, hace p\u00fablica una lista de las marcas que generan un mayor valor, y en Subaru estamos de enhorabuena. \u00a1Por primera vez nos colamos en el ranking Best Global Brands 2018! 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