{"id":1894,"date":"2009-05-07T17:04:00","date_gmt":"2009-05-07T15:04:00","guid":{"rendered":"http:\/\/subaru.preproduccion.com\/blog\/wp-content\/2009\/05\/07\/bruce-willis-y-subaru-1\/"},"modified":"2020-08-06T11:41:45","modified_gmt":"2020-08-06T09:41:45","slug":"bruce-willis-y-subaru-1","status":"publish","type":"post","link":"https:\/\/www.subaru.es\/blog\/nuestra-marca\/bruce-willis-y-subaru-1\/","title":{"rendered":"Bruce Willis y Subaru (1)"},"content":{"rendered":"<p><center><a href='https:\/\/www.subaru.es\/blog\/wp-content\/uploads\/2009\/02\/wv7oer.jpg' title='wv7oer.jpg'><img data-src='https:\/\/www.subaru.es\/blog\/wp-content\/uploads\/2009\/02\/wv7oer.jpg' width=\"450\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 709px; --smush-placeholder-aspect-ratio: 709\/267;\" \/><\/a><\/center><\/p>\n<p><a href=\"https:\/\/www.subaru.es\/blog\/2008\/04\/25\/www-world-wide-wagon\/\">Hace ya alg\u00fan tiempo<\/a> os mostramos una reciente campa\u00f1a televisiva en la que <strong>Bruce Willis<\/strong> nos hac\u00eda ver la facilidad con la que un <strong>Subaru Outback<\/strong> te lleva a cualquier lugar del mundo, cuando llegaba a Jap\u00f3n y se pon\u00eda a comer arroz con toda sencillez.<\/p>\n<p>En Jap\u00f3n, lo anuncios de televisi\u00f3n con famosos occidentales (especialmente, estrellas de cine norteamericanas) causan furor. <strong>Si una marca tiene prestigio, practicamente est\u00e1 obligada a emitir anuncios presentados por alguna celebridad de Hollywood.<\/strong> La famosa pel\u00edcula <em>\u00abLost in translation\u00bb<\/em> part\u00eda, de hecho, de esta premisa: un actor famoso (encarnado en Bill Murray) perdido totalmente en Jap\u00f3n, donde ha viajado para promocionar un whisky. No es algo casual. En Jap\u00f3n hay <a href=\"http:\/\/www.taringa.net\/posts\/info\/1748434\/Publicidad-Japones.html\">miles de anuncios<\/a> protagonizados por famosas estrellas, y en casi todos los bloques de publicidad televisiva se pueden ver un par de ellos. Existe incluso una p\u00e1gina web, <a href=\"http:\/\/www.japander.com\/\">Japander.com<\/a>, dedicada a contabilizar apariciones de famosos en anuncios que s\u00f3lo se pueden ver en el pa\u00eds del sol naciente.<\/p>\n<p>Y en el caso de la marca Subaru, como decimos, la estrella que puso su rostro al servicio de sus veh\u00edculos fue <a href=\"http:\/\/www.japander.com\/japander\/willis.htm\">Bruce Willis<\/a>. En concreto, adem\u00e1s del anuncio de Outback que ya vimos, Bruce Willis protagoniz\u00f3 varios anuncios del Subaru Legacy, entre 1990 y hasta el d\u00eda de hoy, bajo el eslogan \u00abI feel Legacy\u00bb. A continuaci\u00f3n vamos a ver varios de ellos. Piezas breves y de extraordinaria factura, en su idioma original (lo que los hace verdaderamente cr\u00edpticos y sugerentes para nosotros), y en los que vemos a Bruce Willis rendido ante el influjo de Subaru.<\/p>\n<p>Para no hacer esto demasiado largo, os emplazamos a una pr\u00f3xima y \u00faltima entrega, en la que veremos algunos ejemplos de la relaci\u00f3n entre Bruce Willis y los anuncios televisivos japoneses de Subaru.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hace ya alg\u00fan tiempo os mostramos una reciente campa\u00f1a televisiva en la que Bruce Willis nos hac\u00eda ver la facilidad con la que un Subaru Outback te lleva a cualquier lugar del mundo, cuando llegaba a Jap\u00f3n y se pon\u00eda a comer arroz con toda sencillez. En Jap\u00f3n, lo anuncios de televisi\u00f3n con famosos occidentales [&hellip;]<\/p>\n","protected":false},"author":21,"featured_media":1893,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_eb_attr":"","inline_featured_image":false,"footnotes":""},"categories":[4401],"tags":[2357,4390,2358],"class_list":["post-1894","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nuestra-marca","tag-bruce","tag-subaru","tag-willis"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Bruce Willis y Subaru (1) - Universo Subaru<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.subaru.es\/blog\/nuestra-marca\/bruce-willis-y-subaru-1\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bruce Willis y Subaru (1) - Universo Subaru\" \/>\n<meta property=\"og:description\" content=\"Hace ya alg\u00fan tiempo os mostramos una reciente campa\u00f1a televisiva en la que Bruce Willis nos hac\u00eda ver la facilidad con la que un Subaru Outback te lleva a cualquier lugar del mundo, cuando llegaba a Jap\u00f3n y se pon\u00eda a comer arroz con toda sencillez. 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