{"id":12378,"date":"2016-07-22T11:22:44","date_gmt":"2016-07-22T09:22:44","guid":{"rendered":"http:\/\/subaru.preproduccion.com\/blog\/?p=12378"},"modified":"2020-08-06T11:02:07","modified_gmt":"2020-08-06T09:02:07","slug":"subaru-sale-de-aventura-con-la-ruta-bbva-antigua-ruta-quetzal","status":"publish","type":"post","link":"https:\/\/www.subaru.es\/blog\/subaru-lifestyle\/subaru-sale-de-aventura-con-la-ruta-bbva-antigua-ruta-quetzal\/","title":{"rendered":"Subaru sale de aventura con la Ruta BBVA, antigua Ruta Quetzal"},"content":{"rendered":"<p><strong><span style=\"color: #000000;\"><span style=\"font-family: Verdana, sans-serif;\">Como viene siendo tradici\u00f3n, <a href=\"http:\/\/www.subaru.es\/\">Subaru<\/a> Espa\u00f1a vuelve a participar como entidad colaboradora en la trepidante <\/span><\/span><span style=\"color: #000000;\"><span style=\"font-family: Verdana, sans-serif;\"><a href=\"https:\/\/www.youtube.com\/watch?v=IwKm1SIqxN0\">Ruta BBVA<\/a>, en esta ocasi\u00f3n con la cesi\u00f3n de tres veh\u00edculos para facilitar el viaje en su paso por nuestro pa\u00eds. En su 31 edici\u00f3n, esta iniciativa antes conocida como <a href=\"http:\/\/www.rutabbva.com\/TLRQ\/\">Ruta Quetzal<\/a> se mantiene fiel a su compromiso de cooperaci\u00f3n internacional. La<\/span><\/span><span style=\"color: #000000;\"><span style=\"font-family: Verdana, sans-serif;\"><span> expedici\u00f3n es desde 1990 un programa cultural declarado de &#8216;Inter\u00e9s Universal&#8217; por la UNESCO.<\/span><\/span><\/span><\/strong><\/p>\n<p><strong><span style=\"color: #000000;\"><span style=\"font-family: Verdana, sans-serif;\"><span><a href=\"https:\/\/www.subaru.es\/blog\/wp-content\/uploads\/2016\/07\/Subaru-y-Ruta-BBVA-5.jpg\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-12384 lazyload\" title=\"Subaru y Ruta BBVA 5\" data-src=\"https:\/\/www.subaru.es\/blog\/wp-content\/uploads\/2016\/07\/Subaru-y-Ruta-BBVA-5-e1469177162801.jpg\" alt=\"\" width=\"640\" height=\"360\" data-srcset=\"https:\/\/www.subaru.es\/blog\/wp-content\/uploads\/2016\/07\/Subaru-y-Ruta-BBVA-5-e1469177162801.jpg 640w, https:\/\/www.subaru.es\/blog\/wp-content\/uploads\/2016\/07\/Subaru-y-Ruta-BBVA-5-e1469177162801-560x315.jpg 560w\" data-sizes=\"(max-width: 640px) 100vw, 640px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 640px; --smush-placeholder-aspect-ratio: 640\/360;\" \/><\/a><br \/>\n<\/span><\/span><\/span><\/strong><\/p>\n<p><span style=\"color: #000000;\"><span style=\"font-family: Verdana, sans-serif;\"><span>Acaba de dar comienzo en Madrid una nueva edici\u00f3n de la Ruta BBVA 2016, un proyecto que durar\u00e1 32 d\u00edas que combina<\/span><\/span><\/span><span style=\"color: #000000;\"><span style=\"font-family: Verdana, sans-serif;\"><span> la educaci\u00f3n en valores, el intercambio cultural y la aventura<\/span><\/span><\/span><span style=\"color: #000000;\"><span style=\"font-family: Verdana, sans-serif;\"><span> <\/span><\/span><\/span><span style=\"color: #000000;\"><span style=\"font-family: Verdana, sans-serif;\"><span>que en esta ocasi\u00f3n llevar\u00e1 a sus integrantes a descubrir &#8216;<\/span><\/span><\/span><span style=\"color: #000000;\"><span style=\"font-family: Verdana, sans-serif;\"><span>La Aventura en las Selvas Mayas de Yucat\u00e1n&#8217;. Los par\u00e1metros son el compromiso social, medioambiental, educativo y antropol\u00f3gico frente a la exclusi\u00f3n social y las grandes transformaciones del medio ambiente.<strong> Todos ellos, valores que coinciden con nuestra filosof\u00eda Subaru<\/strong>.<\/span><\/span><\/span><\/p>\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=IwKm1SIqxN0\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-12386 lazyload\" title=\"Ruta BBVA 1\" data-src=\"https:\/\/www.subaru.es\/blog\/wp-content\/uploads\/2016\/07\/Ruta-BBVA-1-e1469177230490.png\" alt=\"\" width=\"640\" height=\"348\" data-srcset=\"https:\/\/www.subaru.es\/blog\/wp-content\/uploads\/2016\/07\/Ruta-BBVA-1-e1469177230490.png 640w, https:\/\/www.subaru.es\/blog\/wp-content\/uploads\/2016\/07\/Ruta-BBVA-1-e1469177230490-560x305.png 560w\" data-sizes=\"(max-width: 640px) 100vw, 640px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 640px; --smush-placeholder-aspect-ratio: 640\/348;\" \/><\/a><\/p>\n<p><span style=\"color: #000000;\"><span style=\"font-family: Verdana, sans-serif;\"><span>Cerca de 10.000 j\u00f3venes de todo el mundo han sido hasta la fecha part\u00edcipes de esta iniciativa teniendo la oportunidad de viajar y <strong>descubrir las dimensiones humanas, geogr\u00e1ficas, sociales e hist\u00f3ricas<\/strong> de otros mundos, a la vez que ponen de manifiesto su talento para ser actores de la transformaci\u00f3n social.<\/span><\/span><\/span><\/p>\n<p><span style=\"color: #000000;\"><span style=\"font-family: Verdana, sans-serif;\"><span><a href=\"https:\/\/www.subaru.es\/blog\/wp-content\/uploads\/2016\/07\/Subaru-y-Ruta-BBVA-3.jpg\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-12387 lazyload\" title=\"Subaru y Ruta BBVA 3\" data-src=\"https:\/\/www.subaru.es\/blog\/wp-content\/uploads\/2016\/07\/Subaru-y-Ruta-BBVA-3-e1469177411631.jpg\" alt=\"\" width=\"640\" height=\"426\" data-srcset=\"https:\/\/www.subaru.es\/blog\/wp-content\/uploads\/2016\/07\/Subaru-y-Ruta-BBVA-3-e1469177411631.jpg 640w, https:\/\/www.subaru.es\/blog\/wp-content\/uploads\/2016\/07\/Subaru-y-Ruta-BBVA-3-e1469177411631-560x373.jpg 560w\" data-sizes=\"(max-width: 640px) 100vw, 640px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 640px; --smush-placeholder-aspect-ratio: 640\/426;\" \/><\/a><br \/>\n<\/span><\/span><\/span><\/p>\n<p><span style=\"color: #000000;\"><span style=\"font-family: Verdana, sans-serif;\"><span>A lo largo del viaje, \u201clos aventureros aprenden metodolog\u00edas v\u00e1lidas para el desarrollo de este tipo de iniciativas y cuentan con la experiencia de otros emprendedores que, como ellos, un d\u00eda so\u00f1aron con mejorar su mundo <strong>aportando su saber a la sociedad<\/strong>\u201d. Precisamente de esa experiencia nacieron proyectos de emprendimiento social \u201cque servir\u00e1n de gu\u00eda a los expedicionarios\u201d, detalla la propia organizaci\u00f3n.<\/span><\/span><\/span><\/p>\n<p><span style=\"color: #000000;\"><span style=\"font-family: Verdana, sans-serif;\"><span><a href=\"https:\/\/www.subaru.es\/blog\/wp-content\/uploads\/2016\/07\/Subaru-y-Ruta-BBVA-6.jpg\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-12393 lazyload\" title=\"Subaru y Ruta BBVA 6\" data-src=\"https:\/\/www.subaru.es\/blog\/wp-content\/uploads\/2016\/07\/Subaru-y-Ruta-BBVA-6-e1469177677974.jpg\" alt=\"\" width=\"640\" height=\"360\" data-srcset=\"https:\/\/www.subaru.es\/blog\/wp-content\/uploads\/2016\/07\/Subaru-y-Ruta-BBVA-6-e1469177677974.jpg 640w, https:\/\/www.subaru.es\/blog\/wp-content\/uploads\/2016\/07\/Subaru-y-Ruta-BBVA-6-e1469177677974-560x315.jpg 560w\" data-sizes=\"(max-width: 640px) 100vw, 640px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 640px; --smush-placeholder-aspect-ratio: 640\/360;\" \/><\/a><br \/>\n<\/span><\/span><\/span><\/p>\n<p><span style=\"color: #000000;\">\u201c<span style=\"font-family: Verdana, sans-serif;\"><span>La principal novedad de esta edici\u00f3n es que los <strong>150 expedicionarios<\/strong> reciben formaci\u00f3n y herramientas para trabajar en equipo sobre los proyectos seleccionados antes de comenzar la ruta. Tras un primer contacto por videoconferencia con el resto de integrantes, se les facilitan dos documentos formativos y dos v\u00eddeos que ayudar\u00e1n a todo el equipo a reformular el proyecto, mejorarlo y darle un enfoque realista\u201d, seg\u00fan especifican fuentes de la Ruta BBVA.<\/span><\/span><\/span><\/p>\n<p><span style=\"color: #000000;\"><span style=\"font-family: Verdana, sans-serif;\"><span><a href=\"https:\/\/www.subaru.es\/blog\/wp-content\/uploads\/2016\/07\/Subaru-y-Ruta-BBVA-2.jpg\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-12394 lazyload\" title=\"Subaru y Ruta BBVA 2\" data-src=\"https:\/\/www.subaru.es\/blog\/wp-content\/uploads\/2016\/07\/Subaru-y-Ruta-BBVA-2-e1469177865879.jpg\" alt=\"\" width=\"640\" height=\"426\" data-srcset=\"https:\/\/www.subaru.es\/blog\/wp-content\/uploads\/2016\/07\/Subaru-y-Ruta-BBVA-2-e1469177865879.jpg 640w, https:\/\/www.subaru.es\/blog\/wp-content\/uploads\/2016\/07\/Subaru-y-Ruta-BBVA-2-e1469177865879-560x373.jpg 560w\" data-sizes=\"(max-width: 640px) 100vw, 640px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 640px; --smush-placeholder-aspect-ratio: 640\/426;\" \/><\/a><br \/>\n<\/span><\/span><\/span><\/p>\n<p><span style=\"color: #000000;\"><span style=\"font-family: Verdana, sans-serif;\">Los or\u00edgenes de esta ruta datan de 1979, <strong>fruto de una sugerencia del Rey Juan Carlos I<\/strong> dirigida al periodista y aventurero ya fallecido <\/span><\/span><span style=\"color: #000000;\"><span style=\"font-family: Verdana, sans-serif;\">Miguel de la Quadra Salcedo, quien cre<\/span><\/span><span style=\"color: #000000;\"><span style=\"font-family: Verdana, sans-serif;\">\u00f3 esta iniciativa enfocada a los j\u00f3venes con el objetivo de promover el<strong> intercambio de culturas <\/strong>entre los pa\u00edses de habla hispana, adem\u00e1s de Portugal y de Brasil. Es a partir de 1993 cuando BBVA comienza con su apoyo al programa en el marco de su pol\u00edtica de Responsabilidad Social Corporativa.<\/span><\/span><\/p>\n<p><span style=\"color: #000000;\"><span style=\"font-family: Verdana, sans-serif;\"><strong>El propio De la Quadra Salcedo, como \u00e9l mismo confesaba, era un enamorado del Subaru Forester<\/strong>, como podemos comprobar en una de sus <strong><a href=\"https:\/\/www.youtube.com\/watch?v=56G_zFlGegk\">\u00faltimas declaraciones<\/a> <\/strong><strong>de 2014<\/strong><\/span><\/span><span style=\"color: #000000;\"><span style=\"font-family: Verdana, sans-serif;\"><span>: \u201c<\/span><\/span><\/span><span style=\"color: #000000;\"><span style=\"font-family: Verdana, sans-serif;\"><span>Me parece un autom\u00f3vil magn\u00edfico, equilibrado, estable y capaz de moverse igual de bien por carretera como por caminos. Su motor b\u00f3xer, al estar situado muy bajo, favorece al centro de gravedad y la estabilidad. Y es di\u00e9sel pero ni se nota, porque no es perezoso, no hace ruido, no huele. <strong>Creo que el Forester tiene un empuje soberbio<\/strong>\u00ab.<\/span><\/span><\/span><\/p>\n<p><span style=\"color: #000000;\"><span style=\"font-family: Verdana, sans-serif;\"><span><a href=\"https:\/\/www.youtube.com\/watch?v=56G_zFlGegk\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-12390 lazyload\" title=\"Ruta BBVA De la Cuadra Salcedo\" data-src=\"https:\/\/www.subaru.es\/blog\/wp-content\/uploads\/2016\/07\/Ruta-BBVA-De-la-Cuadra-Salcedo-e1469177519184.png\" alt=\"\" width=\"640\" height=\"353\" data-srcset=\"https:\/\/www.subaru.es\/blog\/wp-content\/uploads\/2016\/07\/Ruta-BBVA-De-la-Cuadra-Salcedo-e1469177519184.png 640w, https:\/\/www.subaru.es\/blog\/wp-content\/uploads\/2016\/07\/Ruta-BBVA-De-la-Cuadra-Salcedo-e1469177519184-560x309.png 560w\" data-sizes=\"(max-width: 640px) 100vw, 640px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 640px; --smush-placeholder-aspect-ratio: 640\/353;\" \/><\/a><br \/>\n<\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Como viene siendo tradici\u00f3n, Subaru Espa\u00f1a vuelve a participar como entidad colaboradora en la trepidante, en esta ocasi\u00f3n con la cesi\u00f3n de tres veh\u00edculos para facilitar el viaje en su paso por nuestro pa\u00eds. En su 31 edici\u00f3n, esta iniciativa antes conocida como Ruta Quetzal se mantiene fiel a su compromiso de cooperaci\u00f3n internacional. La expedici\u00f3n es desde 1990 un programa cultural declarado de &#8216;Inter\u00e9s Universal&#8217; por la UNESCO.<\/p>\n","protected":false},"author":21,"featured_media":12384,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_eb_attr":"","inline_featured_image":false,"footnotes":""},"categories":[4520],"tags":[4273,3133],"class_list":["post-12378","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-subaru-lifestyle","tag-ruta-bbva","tag-ruta-quetzal"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Subaru sale de aventura con la Ruta BBVA, antigua Ruta Quetzal - Universo Subaru<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.subaru.es\/blog\/subaru-lifestyle\/subaru-sale-de-aventura-con-la-ruta-bbva-antigua-ruta-quetzal\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Subaru sale de aventura con la Ruta BBVA, antigua Ruta Quetzal - Universo Subaru\" \/>\n<meta property=\"og:description\" content=\"Como viene siendo tradici\u00f3n, Subaru Espa\u00f1a vuelve a participar como entidad colaboradora en la trepidante, en esta ocasi\u00f3n con la cesi\u00f3n de tres veh\u00edculos para facilitar el viaje en su paso por nuestro pa\u00eds. En su 31 edici\u00f3n, esta iniciativa antes conocida como Ruta Quetzal se mantiene fiel a su compromiso de cooperaci\u00f3n internacional. 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