{"id":11962,"date":"2016-05-23T13:32:26","date_gmt":"2016-05-23T11:32:26","guid":{"rendered":"http:\/\/subaru.preproduccion.com\/blog\/?p=11962"},"modified":"2016-11-07T11:43:59","modified_gmt":"2016-11-07T09:43:59","slug":"subaru-corporation-nuevo-nombre-de-fuji-heavy-industries","status":"publish","type":"post","link":"https:\/\/www.subaru.es\/blog\/nuestra-marca\/subaru-corporation-nuevo-nombre-de-fuji-heavy-industries\/","title":{"rendered":"Subaru Corporation, nuevo nombre de Fuji Heavy Industries"},"content":{"rendered":"

A partir del pr\u00f3ximo 1 de abril de 2017, la multinacional Fuji Heavy Industries (FHI) pasar\u00e1 a denominarse Subaru Corporation. La decisi\u00f3n responde al objetivo de la compa\u00f1\u00eda de potenciar la marca Subaru y lograr mayores crecimientos para la ense\u00f1a como referente en el sector del autom\u00f3vil.<\/strong><\/span><\/span><\/span><\/p>\n

\"\"<\/a><\/p>\n

En el plan empresarial que FHI present\u00f3 hace dos a\u00f1os, denominado \u201cProminence 2020\u201d, ya estableci\u00f3 una estrategia a medio plazo centrada en posicionarse como una empresa con unos altos niveles de calidad y, aunque no de gran tama\u00f1o, s\u00ed con una fuerza distintiva. Para lograrlo, el grupo se encuentra inmerso en un trabajo centrado en dos pilares: la potenciaci\u00f3n de la marca Subaru <\/a>y el mantenimiento del refuerzo de su estructura empresarial<\/strong>. Precisamente en esta estrategia es en la que se enmarca la decisi\u00f3n del cambio de denominaci\u00f3n de la compa\u00f1\u00eda.<\/span><\/p>\n

Los or\u00edgenes de FHI se remontan a 1917 con la constituci\u00f3n de Aircraft Research Laboratory. Meses despu\u00e9s pas\u00f3 a denominarse Nakajima Aircraft y se convirti\u00f3 en el primer fabricante japon\u00e9s de aviones y proveedor del ej\u00e9rcito imperial nip\u00f3n en la Segunda Guerra Mundial. Por eso ser\u00e1 el a\u00f1o que viene, coincidiendo con el centenario del nacimiento<\/strong> de Nakajima Aircraft, cuando FHI unificar\u00e1 su nombre con el de Subaru, principal negocio de la corporaci\u00f3n. En este v\u00eddeo<\/a><\/strong> pod\u00e9is conocer en poco m\u00e1s de cuatro minutos nuestra historia.<\/span><\/p>\n

\"\"<\/a>
\n<\/span><\/p>\n

El origen del nombre Subaru<\/strong><\/h2>\n

Concretamente el nombre de Subaru proviene de la palabra japonesa que denomina la constelaci\u00f3n de estrellas Pl\u00e9yades, simbolizando as\u00ed la unidad de las seis organizaciones<\/strong> que constitu\u00edan Nakajima Aircraft y que se fusionaron para formar Fuji Heavy Industries. Cada una de estas compa\u00f1\u00edas est\u00e1 representada por una de las seis estrellas del logo de Subaru, siendo la m\u00e1s grande la que representa a FHI. Despu\u00e9s de pasar por sucesivas reorganizaciones, FHI fue establecida bajo su actual nombre en 1953<\/strong>. <\/span><\/span><\/span><\/p>\n

En relaci\u00f3n a los or\u00edgenes aeron\u00e1uticos del grupo, han representado una importante transferencia de tecnolog\u00eda y <\/span><\/span><\/span>knowhow<\/em><\/span><\/span><\/span> a sus coches, que<\/span> sin duda pueden alardear de emplear t\u00e9cnicas habituales del sector aeroespacial<\/strong>, como los motores b\u00f3xer -que como os hemos contado en uno de nuestros \u00faltimos post acaban de <\/span>celebrar sus bodas de oro<\/strong><\/a><\/strong>– y los chasis monocasco. Os mostramos este otro v\u00eddeo<\/a><\/strong>, cuya primera parte habla sobre c\u00f3mo ha trabajado Subaru en la seguridad de los autom\u00f3viles desde sus inicios<\/span>.<\/span><\/span><\/span><\/p>\n

\n

Desde entonces, la corporaci\u00f3n ha expandido sus actividades desde el segmento de componentes industriales y aeroespaciales a su principal negocio, que es hoy en d\u00eda la fabricaci\u00f3n de los veh\u00edculos Subaru, actividad que comenz\u00f3 en 1953 con la introducci\u00f3n del Subaru 360<\/strong>.<\/span><\/p>\n

Aprovechamos para recordaros que nuestra marca est\u00e1 presente en m\u00e1s de 90 pa\u00edses y registra un importante crecimiento en los \u00faltimos a\u00f1os. En este sentido, para finales del presente a\u00f1o fiscal japon\u00e9s -que termina en marzo de 2017-, las ventas globales de Subaru superar\u00e1n el mill\u00f3n de unidades por primera vez en nuestra historia<\/strong>. <\/span><\/p>\n

\n

A partir del pr\u00f3ximo 1 de abril de 2017, la multinacional Fuji Heavy Industries (FHI) pasar\u00e1 a denominarse Subaru Corporation. La decisi\u00f3n responde al objetivo de la compa\u00f1\u00eda de potenciar la marca Subaru y lograr mayores crecimientos para la ense\u00f1a como referente en el sector del autom\u00f3vil.<\/strong><\/span><\/span><\/span><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

A partir del pr\u00f3ximo 1 de abril de 2017, la multinacional Fuji Heavy Industries (FHI) pasar\u00e1 a denominarse Subaru Corporation. La decisi\u00f3n responde al objetivo de la compa\u00f1\u00eda de potenciar la marca Subaru y lograr mayores crecimientos para la ense\u00f1a como referente en el sector del autom\u00f3vil.<\/p>\n","protected":false},"author":21,"featured_media":11966,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_eb_attr":"","inline_featured_image":false,"footnotes":""},"categories":[4401],"tags":[540,4390],"class_list":["post-11962","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nuestra-marca","tag-japon","tag-subaru"],"acf":[],"yoast_head":"\nSubaru Corporation, nuevo nombre de Fuji Heavy Industries - Universo Subaru<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.subaru.es\/blog\/nuestra-marca\/subaru-corporation-nuevo-nombre-de-fuji-heavy-industries\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Subaru Corporation, nuevo nombre de Fuji Heavy Industries - Universo Subaru\" \/>\n<meta property=\"og:description\" content=\"A partir del pr\u00f3ximo 1 de abril de 2017, la multinacional Fuji Heavy Industries (FHI) pasar\u00e1 a denominarse Subaru Corporation. 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