{"id":100,"date":"2007-09-19T16:20:09","date_gmt":"2007-09-19T14:20:09","guid":{"rendered":"http:\/\/subaru.preproduccion.com\/blog\/wp-content\/2007\/09\/19\/campana-publicitaria-subaru\/"},"modified":"2016-10-17T15:09:28","modified_gmt":"2016-10-17T13:09:28","slug":"campana-publicitaria-subaru","status":"publish","type":"post","link":"https:\/\/www.subaru.es\/blog\/nuestra-marca\/campana-publicitaria-subaru\/","title":{"rendered":"Nueva campa\u00f1a publicitaria de Subaru"},"content":{"rendered":"<p>Parec\u00eda claro que la apuesta publicitaria de <strong>Subaru<\/strong> para el lanzamiento del <strong>nuevo Impreza<\/strong> era arriesgada y con pretensiones de agradar e impactar.<\/p>\n<p>El lema era no dejar a nadie indiferente y \u201cgustar\u201d al gran p\u00fablico, como las pel\u00edculas de <strong>Hollywood<\/strong>. Para empezar, la campa\u00f1a est\u00e1 inspirada en la m\u00edtica pel\u00edcula de <a href=\"http:\/\/es.wikipedia.org\/wiki\/Ridley_Scott\">Ridley Scott<\/a> <strong>Blade Runner (1982)<\/strong>. Llama la atenci\u00f3n su est\u00e9tica urbana y futurista, en un escenario propio de las ciudades orientales m\u00e1s vanguardistas.<\/p>\n<p><center><object width=\"425\" height=\"350\"><param name=\"movie\" value=\"http:\/\/www.youtube.com\/v\/fZH_zlOBmrQ\"><\/param><param name=\"wmode\" value=\"transparent\"><\/param><embed src=\"http:\/\/www.youtube.com\/v\/fZH_zlOBmrQ\" type=\"application\/x-shockwave-flash\" wmode=\"transparent\" width=\"390\" height=\"320\"><\/embed><\/object><\/center><\/p>\n<p>P\u00e1ginas especializadas como <a href=\"http:\/\/www.geocities.com\/hollywood\/boulevard\/7920\/\">Jack Blade Runner<\/a> y bloggers tan reconocidos como <a href=\"http:\/\/www.microsiervos.com\/\">Microsiervos<\/a> se <a href=\"http:\/\/www.microsiervos.com\/archivo\/peliculas-tv\/subaru-blade-runner.html\">lo comentan<\/a>.<\/p>\n<p>En la p\u00e1gina de la marca se puede ver la <a href=\"http:\/\/www.subaru.com\/sub\/misc\/2008\/autoshow\/ny0311\/wrx\/index.html\">campa\u00f1a completa<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Parec\u00eda claro que la apuesta publicitaria de Subaru para el lanzamiento del nuevo Impreza era arriesgada y con pretensiones de agradar e impactar. El lema era no dejar a nadie indiferente y \u201cgustar\u201d al gran p\u00fablico, como las pel\u00edculas de Hollywood. Para empezar, la campa\u00f1a est\u00e1 inspirada en la m\u00edtica pel\u00edcula de Ridley Scott Blade [&hellip;]<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_eb_attr":"","inline_featured_image":false,"footnotes":""},"categories":[4401],"tags":[],"class_list":["post-100","post","type-post","status-publish","format-standard","hentry","category-nuestra-marca"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Nueva campa\u00f1a publicitaria de Subaru - Universo Subaru<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.subaru.es\/blog\/nuestra-marca\/campana-publicitaria-subaru\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nueva campa\u00f1a publicitaria de Subaru - Universo Subaru\" \/>\n<meta property=\"og:description\" content=\"Parec\u00eda claro que la apuesta publicitaria de Subaru para el lanzamiento del nuevo Impreza era arriesgada y con pretensiones de agradar e impactar. El lema era no dejar a nadie indiferente y \u201cgustar\u201d al gran p\u00fablico, como las pel\u00edculas de Hollywood. Para empezar, la campa\u00f1a est\u00e1 inspirada en la m\u00edtica pel\u00edcula de Ridley Scott Blade [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.subaru.es\/blog\/nuestra-marca\/campana-publicitaria-subaru\/\" \/>\n<meta property=\"og:site_name\" content=\"Universo Subaru\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/subaruespana\" \/>\n<meta property=\"article:published_time\" content=\"2007-09-19T14:20:09+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2016-10-17T13:09:28+00:00\" \/>\n<meta name=\"author\" content=\"Subaru\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Subaru\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.subaru.es\\\/blog\\\/nuestra-marca\\\/campana-publicitaria-subaru\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.subaru.es\\\/blog\\\/nuestra-marca\\\/campana-publicitaria-subaru\\\/\"},\"author\":{\"name\":\"Subaru\",\"@id\":\"https:\\\/\\\/www.subaru.es\\\/blog\\\/#\\\/schema\\\/person\\\/19a90b892230b8e0ec752704ddf4aa10\"},\"headline\":\"Nueva campa\u00f1a publicitaria de Subaru\",\"datePublished\":\"2007-09-19T14:20:09+00:00\",\"dateModified\":\"2016-10-17T13:09:28+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.subaru.es\\\/blog\\\/nuestra-marca\\\/campana-publicitaria-subaru\\\/\"},\"wordCount\":119,\"commentCount\":5,\"publisher\":{\"@id\":\"https:\\\/\\\/www.subaru.es\\\/blog\\\/#organization\"},\"articleSection\":[\"Nuestra marca\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.subaru.es\\\/blog\\\/nuestra-marca\\\/campana-publicitaria-subaru\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.subaru.es\\\/blog\\\/nuestra-marca\\\/campana-publicitaria-subaru\\\/\",\"url\":\"https:\\\/\\\/www.subaru.es\\\/blog\\\/nuestra-marca\\\/campana-publicitaria-subaru\\\/\",\"name\":\"Nueva campa\u00f1a publicitaria de Subaru - Universo Subaru\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.subaru.es\\\/blog\\\/#website\"},\"datePublished\":\"2007-09-19T14:20:09+00:00\",\"dateModified\":\"2016-10-17T13:09:28+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.subaru.es\\\/blog\\\/nuestra-marca\\\/campana-publicitaria-subaru\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.subaru.es\\\/blog\\\/nuestra-marca\\\/campana-publicitaria-subaru\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.subaru.es\\\/blog\\\/nuestra-marca\\\/campana-publicitaria-subaru\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/www.subaru.es\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Nueva campa\u00f1a publicitaria de Subaru\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.subaru.es\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.subaru.es\\\/blog\\\/\",\"name\":\"Universo Subaru\",\"description\":\"Descubre este apasionante espacio de Subaru donde vas a conocer todo sobre nuestros coches y las experiencias que vivimos con ellos. Si est\u00e1s preparado para dejarte seducir por la filosof\u00eda Subaru, qu\u00e9date con nosotros.\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.subaru.es\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.subaru.es\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.subaru.es\\\/blog\\\/#organization\",\"name\":\"Subaru Espa\u00f1a S.A.\",\"url\":\"https:\\\/\\\/www.subaru.es\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/www.subaru.es\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.subaru.es\\\/blog\\\/wp-content\\\/uploads\\\/2016\\\/12\\\/Logo-Subaru-TypeV_C300-scaled.jpg\",\"contentUrl\":\"https:\\\/\\\/www.subaru.es\\\/blog\\\/wp-content\\\/uploads\\\/2016\\\/12\\\/Logo-Subaru-TypeV_C300-scaled.jpg\",\"width\":2560,\"height\":1864,\"caption\":\"Subaru Espa\u00f1a S.A.\"},\"image\":{\"@id\":\"https:\\\/\\\/www.subaru.es\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/subaruespana\",\"https:\\\/\\\/www.instagram.com\\\/subarues\\\/\",\"https:\\\/\\\/www.youtube.com\\\/user\\\/subaruespana\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.subaru.es\\\/blog\\\/#\\\/schema\\\/person\\\/19a90b892230b8e0ec752704ddf4aa10\",\"name\":\"Subaru\",\"url\":\"https:\\\/\\\/www.subaru.es\\\/blog\\\/author\\\/subaria\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Nueva campa\u00f1a publicitaria de Subaru - Universo Subaru","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.subaru.es\/blog\/nuestra-marca\/campana-publicitaria-subaru\/","og_locale":"es_ES","og_type":"article","og_title":"Nueva campa\u00f1a publicitaria de Subaru - Universo Subaru","og_description":"Parec\u00eda claro que la apuesta publicitaria de Subaru para el lanzamiento del nuevo Impreza era arriesgada y con pretensiones de agradar e impactar. El lema era no dejar a nadie indiferente y \u201cgustar\u201d al gran p\u00fablico, como las pel\u00edculas de Hollywood. Para empezar, la campa\u00f1a est\u00e1 inspirada en la m\u00edtica pel\u00edcula de Ridley Scott Blade [&hellip;]","og_url":"https:\/\/www.subaru.es\/blog\/nuestra-marca\/campana-publicitaria-subaru\/","og_site_name":"Universo Subaru","article_publisher":"https:\/\/www.facebook.com\/subaruespana","article_published_time":"2007-09-19T14:20:09+00:00","article_modified_time":"2016-10-17T13:09:28+00:00","author":"Subaru","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Subaru","Tiempo de lectura":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.subaru.es\/blog\/nuestra-marca\/campana-publicitaria-subaru\/#article","isPartOf":{"@id":"https:\/\/www.subaru.es\/blog\/nuestra-marca\/campana-publicitaria-subaru\/"},"author":{"name":"Subaru","@id":"https:\/\/www.subaru.es\/blog\/#\/schema\/person\/19a90b892230b8e0ec752704ddf4aa10"},"headline":"Nueva campa\u00f1a publicitaria de Subaru","datePublished":"2007-09-19T14:20:09+00:00","dateModified":"2016-10-17T13:09:28+00:00","mainEntityOfPage":{"@id":"https:\/\/www.subaru.es\/blog\/nuestra-marca\/campana-publicitaria-subaru\/"},"wordCount":119,"commentCount":5,"publisher":{"@id":"https:\/\/www.subaru.es\/blog\/#organization"},"articleSection":["Nuestra marca"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.subaru.es\/blog\/nuestra-marca\/campana-publicitaria-subaru\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.subaru.es\/blog\/nuestra-marca\/campana-publicitaria-subaru\/","url":"https:\/\/www.subaru.es\/blog\/nuestra-marca\/campana-publicitaria-subaru\/","name":"Nueva campa\u00f1a publicitaria de Subaru - Universo Subaru","isPartOf":{"@id":"https:\/\/www.subaru.es\/blog\/#website"},"datePublished":"2007-09-19T14:20:09+00:00","dateModified":"2016-10-17T13:09:28+00:00","breadcrumb":{"@id":"https:\/\/www.subaru.es\/blog\/nuestra-marca\/campana-publicitaria-subaru\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.subaru.es\/blog\/nuestra-marca\/campana-publicitaria-subaru\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.subaru.es\/blog\/nuestra-marca\/campana-publicitaria-subaru\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/www.subaru.es\/blog\/"},{"@type":"ListItem","position":2,"name":"Nueva campa\u00f1a publicitaria de Subaru"}]},{"@type":"WebSite","@id":"https:\/\/www.subaru.es\/blog\/#website","url":"https:\/\/www.subaru.es\/blog\/","name":"Universo Subaru","description":"Descubre este apasionante espacio de Subaru donde vas a conocer todo sobre nuestros coches y las experiencias que vivimos con ellos. Si est\u00e1s preparado para dejarte seducir por la filosof\u00eda Subaru, qu\u00e9date con nosotros.","publisher":{"@id":"https:\/\/www.subaru.es\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.subaru.es\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/www.subaru.es\/blog\/#organization","name":"Subaru Espa\u00f1a S.A.","url":"https:\/\/www.subaru.es\/blog\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.subaru.es\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.subaru.es\/blog\/wp-content\/uploads\/2016\/12\/Logo-Subaru-TypeV_C300-scaled.jpg","contentUrl":"https:\/\/www.subaru.es\/blog\/wp-content\/uploads\/2016\/12\/Logo-Subaru-TypeV_C300-scaled.jpg","width":2560,"height":1864,"caption":"Subaru Espa\u00f1a S.A."},"image":{"@id":"https:\/\/www.subaru.es\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/subaruespana","https:\/\/www.instagram.com\/subarues\/","https:\/\/www.youtube.com\/user\/subaruespana"]},{"@type":"Person","@id":"https:\/\/www.subaru.es\/blog\/#\/schema\/person\/19a90b892230b8e0ec752704ddf4aa10","name":"Subaru","url":"https:\/\/www.subaru.es\/blog\/author\/subaria\/"}]}},"_links":{"self":[{"href":"https:\/\/www.subaru.es\/blog\/wp-json\/wp\/v2\/posts\/100","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.subaru.es\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.subaru.es\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.subaru.es\/blog\/wp-json\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/www.subaru.es\/blog\/wp-json\/wp\/v2\/comments?post=100"}],"version-history":[{"count":1,"href":"https:\/\/www.subaru.es\/blog\/wp-json\/wp\/v2\/posts\/100\/revisions"}],"predecessor-version":[{"id":15802,"href":"https:\/\/www.subaru.es\/blog\/wp-json\/wp\/v2\/posts\/100\/revisions\/15802"}],"wp:attachment":[{"href":"https:\/\/www.subaru.es\/blog\/wp-json\/wp\/v2\/media?parent=100"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.subaru.es\/blog\/wp-json\/wp\/v2\/categories?post=100"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.subaru.es\/blog\/wp-json\/wp\/v2\/tags?post=100"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}